This case was prepared by kahn jekarl, mba 2007, and cate reavis under “ note on home video game technology and industry structure,” hbs case no.
Sony eyetoy access to case studies expires six months after purchase date developed for use with sony's playstation 2 console, the. Eye toy play 2 with camera - playstation 2 by sony $1294 only 3 left in stock sony eyetoy usb camera for playstation 2 ps2 - usb 20 sony 50 out of 5.
Sony eyetoy background sony computer entertainment inc software eyetoy history to-date sony eyetoy: case analysis mktg 6525.
Sony is responsible for the highly successful eyetoy product and is now faced with several challenges surrounding maintaining that success. In early 2004, less than a year after its launch, sony's eyetoy, a unique video gaming concept, had become a tremendous success across europe developed .